Print Publications still hallucinating that the iPad will save their asses

25 March 2010

Originally posted on Business Insider’s The Wire

Just listen to how excited print publications are about next week’s launch of the iPad: Time magazine has signed up Unilever, Toyota Motor, Fidelity Investments and at least three others for marketing agreements priced at about $200,000 apiece for a single ad spot in each of the first eight issues of the magazine’s iPad edition…

At Condé Nast Publications, Wired magazine is offering different levels of ad functionality depending on how many pages of ads a marketer buys…

Continue reading here

Also check my Media in the maelstrom series here
Media in the maelstrom part 1
Media in the maelstrom part 2
Media in the maelstrom part 3
Media in the maelstrom part 4

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The Water Rat

Description and Character Traits
Chinese Symbols	Animal Symbol	Ancient Symbol	Element Symbol

	The Rat	The Child	Water
Brief Description	The Rat is highly imaginative, charming and very generous. They can sometimes be quick tempered and overly critical.
Positive Traits	charming, protective, compassionate, communicative, dynamic, familial, thrifty, skilful, sober upright, attractive, idealistic, prosperous, experimental, calm, sensual, loving, talented, adaptable, open-minded and brilliant entrepreneurs
Negative Traits	possessive, picky, defensive, excessive, addictive, fickle, stingy, bumptious, bossy, exploitive, anxious, argumentative, opinionated, overbearing and self-obsessed
General Description of All Rats	Being born under this sign determines many talents, as well as other characteristics that may not be so commendable. Rats are very lively and need a lot of mental and physical stimulation. They can be calm and perceptive, but sometimes their brains can cause a mental restlessness, tempting them to take on too much, only to discover they are unable to meet their commitments. Rats are blessed with one of the best intellects going. Add to their intelligence a curiosity and a bright imagination, and they seem as sharp as a needle. The sign of the Rat is the first sign in the cycle giving Rat people exude great leadership qualities and are good at taking the lead. They don't mind a lot of responsibility and they demonstrate a strong presence that other people respect. For those with the Rat nature, status and monetary satisfaction are the greatest motivation.
Detailed Description of The Water Rat	Being guided by the Water element means these Rats have a knack for influencing people. With their strong intellectual powers and great insight, they are also great puzzle solvers. They are quick to understand others and are incredibly practical people. Rats apply their talents to their everyday lives, making them obliging, generous and compassionate to other people. Generally, they are liked and respected by everyone. Like all Rats, however, they can be determined to seek their own gain, and will not mind using these talents to achieve it - though generally without losing anyone's respect in doing so.

TheWaterRat