New Media demands a new kind of media company
11 March 2010
Yet another interesting article about the ongoing disruption in the media sector.
The media like nothing more than to cover the media. For that reason, there has been near-endless coverage of the struggles of “old media” companies trying to succeed online. Pundits debate the possible return of “pay walls” to the web, the prospects for “freemium” products that coax some subscription revenue from a larger pool of non-paying users, and the like. All of these are appropriate and necessary discussions of media products and business models. But it’s time to start talking more about the media companies themselves — not what products they should offer or how much they should charge, but how they should be organized and managed.
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