Sex sells. Everything.

31 January 2010

Does anyone really read “Playboy” for the Jokes? “Hustler” for Larry Flynt’s views on politics? Watch “Baywatch” for the story line? No, it’s about skin tight bathing suits revealing more the wetter they become, and the grabbing of perfect bodies under the guise of being saved. When was the last time you saw somebody from “Baywatch” in a Merchant-Ivory movie? Howard’s Rear End? I don’t think so.

The porn videos of the “80′s” are not much more revealing than today’s HBO. Sex, in the city, and in prison. It’s everywhere you look. On your TV. It’s all about immediate gratification. And the selling of it.

Gucci. Buy these clothes and have sex with the models. Even the designers are great looking. How many of his customers fantasize about Tom Ford? But does any woman really want a roll in the hay with Yves Saint Laurent? Compared to Bill Blass, Ralph Lauren is Tom Cruise. And how many gays have a thing for Marc Jacobs? Have you noticed how the Vuitton men’s line has taken off..

And what about music? It’s not a recent phenomenon. From Sinatra, to the Beatles, to Mark McGrath of “Sugar Ray.” Girls everywhere scream “Take me! Take me.” From suburban mansions to trailer parks, girls everywhere fantasize about the rock star of their dreams. All one has to do is study an emerging market to realize the importance of sex in the marketplace. Latin Media. Ricky Martin or Marc Anthony, who has the better voice or the bigger career? The answer is the better ass.

The “Backstreet Boys,” could they be more obvious? And how brilliantly they are managed and marketed. Little girls everywhere bemoan the fact that two of the band’s members are engaged, while “I Want it That Way” has become the Gay national anthem.

What I do find greatly ironic, in this “mine’s-bigger-and-better-and-hotter” world, is the competition over the cellular phone. In what other category is the winner the one who can boast, “mine’s the smallest”?

Virtually yours,

Patrick Bateman

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