http://thewaterrat.com/2010/01/15/jeff-amazon-and-i/ Random considerations from the confined space of my skull Thu, 10 Mar 2011 21:55:04 +0000 hourly 1 http://wordpress.com/ http://thewaterrat.com/2010/01/15/jeff-amazon-and-i/#comment-105 Wed, 24 Mar 2010 19:54:50 +0000 http://thewaterrat.com/?p=1054#comment-105 [...] There seems to be an issue of positioning as well – are we niche or are we cheap? these seem to be the obvious options. Ultimately, the objective is to be the cheapest and the best but that takes time and I don’t think it actually matters that much. I think it’s important to make sure you’re doing everything you can to be the cheapest and the best, and your users know about that (There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second – Jeff Bezos – Jeff, Amazon and I). [...]

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