I think the last part of what you write is the most interesting:

“The second step (media smoothie anyone?)

Until now different types of ‘media’ (television, newspapers, radio, books, etc.) were defined by their delivery mechanism, the medium through which they were delivered. Now, the medium is the same, it’s the internet. The different delivery mechanisms are blending, the old silos are breaking down. Users are expecting these barriers to disappear. Younger users may not even be aware of such barriers, they certainly don’t understand them. Media companies need to re-think fundamentally how to produce and deliver content. They cannot in my view afford not to deliver all types of content in an integrated way, whether that is by producing it themselves or by partnering with other media companies.”

This concept here is absolutely cutting edge. It’s what’s gong on, but what hasn’t been put to words frequently enough. It’s also a big piece of what I’m trying to do, humbly and foolishly. The retrospective piece above the “smoothie” graf is more difficult, it’s interesting, but a re-hashing of the past based upon your opinions. They may be good, but the people reading it either already know this, don’t care about this, or will only be interested if the story is electrifying…

Basically, the complication with blogging from a content perspective is that it tends to be irrelevant and also the pontifications of god-only-knows who. They either try to break some news (Techcrunch) or are the timely or not-so-timely thoughts of somebody of note (Fred Wilson). If it’s not one of those two, I’m not sure what it is.

If you’re going for the Fred Wilson approach, I think you need to build yourself bigger. I need a section on who you are and what you’ve built. Then what I’d want you to focus on are comments about where we are and what’s next. Then you’ll be my competitor, good grief, you’ll probably slaughter me. I learned an awful lot at Wealthmonitor and mm. Some of it was the result of simply being around a certain environment and soaking up the pieces of running a start-up and some of it was from conversations you decided to have with us about intelligence as both data and content. It opened my mind on the value of journalism.

The historical stuff only works in my mind if (1) you’re divulging something people would like to understand (what was McGraw Hill looking for when it considered buying Mergermarket and how did they interact with you from meeting to meeting), or (2) it’s used specifically to prove or disprove something that is occurring in the market at this moment. You may have a vast amount of information in this regard from Library House, so that could be useful.

The thing that gets confusing is if you are a personality based blog, then you can easily add posts about the Old Homestead. If you are an ideas, news, or entertainment based blog, it’s dicier. Doing it sometimes, great. Doing it all the time, maybe.

-james

If you guys put together the right group of people, we can build the solution. I can provide ideas and advice but someone has to do the work.

A

http://ycombinator.com/rfs.html